This is brilliant Tom! It will now give me the push I need to change some things around my offering and positioning. It seems that all brands that nail it have the same strategy in common: they tell a simple and clear story and present it in an unusual way!
Outstanding! And it's in my inbox as I start THINKING about the marketing strategy for a new client! My new client thanks you!
This is brilliant Tom! It will now give me the push I need to change some things around my offering and positioning. It seems that all brands that nail it have the same strategy in common: they tell a simple and clear story and present it in an unusual way!
LOVE this case study!!
Love the campaign. Although, credit where it's due. It's actually Mother (http://motherlondon.com/), that ran the Thinking campaign.
Details: https://creative.salon/articles/work/anthropic-claude-mother-keep-thinking
Perfect, thanks for the context!