What every marketer *had* to screenshot this week 📸
5 marketing wins worth stealing.
#1
This company hacked WSJ’s logo policy
The Wall Street Journal charges tons of $$$ to include logos in articles.
Ramp’s PR team found a workaround:
When WSJ wanted a photo of co-founder Eric Glyman → they sent one where his hand naturally formed their logo shape 🤯
Eric tweeted: “Hide it in plain sight. Save time and money.”
Probably a joke they noticed after the fact. Still genius either way.
Steal this: Look for creative ways to get brand visibility without paying premium media rates. Sometimes the solution is literally in your hands.
#2
Discord’s biggest growth hack is “Sign in with LEGO”
Discord employee Peter Sellis revealed this on Twitter:
“One of the biggest growth drivers at Discord over the last year has been the elevation of ‘Login with your LEGO Account’.“
Turns out LEGO accounts carry serious social weight with younger users.
Who knew?
Steal this: Research what login options your specific audience actually uses. Add the ones they’re already connected to. The weirder = the better.
#3
Amazon’s puppy response got 300k likes
Customer asked for a refund. Amazon rep’s response went mega viral:
“I just want to get home and play with that puppy.” 🐶
Simple honest response. Massive viral impact.
Steal this: Give your support team permission to mention personal details when appropriate. Script the problems, not the personality. One support ticket can create more buzz than any paid campaign.