Your competitor's exit is your biggest growth opportunity 📈
5 marketing stunts worth stealing right now.
#1
When your competitor gets acquired → do this
Adobe announced they’re acquiring Semrush for $2 billion.
Most competitors in this situation would be jealous & remain quiet.
Ahrefs (their biggest competitor) went absolutely nuclear:
They launched a beautiful landing page and offered Semrush customers the option to “exit” (move to Ahrefs) and get 6 months free.
Then they added a funny comparison table between the 2 tools:
This is god-tier copywriting.
My take: When your competitor gets acquired, their customers get nervous. They’re wondering if prices will go up, if the product will change, if it’s time to switch.
That’s your window.
The playbook is simple: Offer 6-12 months free to customers switching from an acquired competitor. Use “exit” language to match the moment. Add humor so people screenshot it.
#2
Wikipedia added the current TIME to their donation popup (and it’s genius)
This year, they added something new:
The popup shows the exact hour when you see it 🧠
Why does showing “8:55 AM” make people donate more?
💌 It makes the message feel personal (not automated). When you see “8:55 AM” you subconsciously think “someone is asking me RIGHT NOW” instead of “this is a generic popup”.
⏰ It reminds you that you have time to donate. If you’re browsing Wikipedia at 8:55 AM on a Thursday, you’re clearly not rushing anywhere urgent. You have time. That removes the “I’m too busy” excuse before you even think it.
🌈 It creates a memory timestamp. You’ll remember “8:55” as “the moment I could have donated but clicked away”. That guilt sticks.
But that’s not all…
They also kept their BRILLIANT move from last year:
When you click “Maybe Later” on their donation popup → they ask for your email to literally remind you later (instead of just closing it).
My take: This is a tiny tweak you can steal today.
Add the current time to your website's pop-up. Add an email capture step after every “Maybe Later” click on your website popup. Then send smart reminders.
So simple. So good.
#3
I ignored 100+ cold messages this week but responded to THIS one
I’m drowning in cold outreach. LinkedIn DMs, cold emails, etc.
I ignore 99.9% of it ❌
But this week, a company found a way to make me stop and respond immediately ✅
Here’s what happened: