You're drowning in marketing tactics (and it's killing your career) 🌊
The difference between $80k and $250k marketers
Most marketers spend their careers collecting tactics. ❌
“Post exactly at 9 AM on LinkedIn!”
“Use these 5 email templates!”
“Copy this landing page format!”
But here’s what nobody tells you: Top marketers ignore all that.
They play a completely different game.
They hunt for ideas. ✅
Let me show you what I mean.
Tactics have an expiration date 📅
The moment a tactic works → everyone copies it → it stops working.
That’s why:
Yesterday’s “perfect” cold email template = today’s spam
Last month's “viral” LinkedIn format = this month’s cringe
2024’s “genius” landing page = 2025’s generic template
The half-life of marketing tactics is getting shorter and shorter.
But ideas? They’re timeless.
Why most marketers stay stuck at $80k 🪜
The career ladder in marketing looks like this:
$80k = Tactical execution
$120k = Tactical innovation
$170k = Idea spotting
$250k+ = Idea creation ← this is where you want to be 💡
Most marketers NEVER make it past tactical innovation because they’re too busy:
Copying viral templates
Following tactic-focused newsletters
Chasing trends instead of understanding why they work
It’s not about your level, years of experience, or whether you’re in a leadership role. It’s about always looking for ideas (instead of tactics).
Your $250k promotion lives in this one question 🔑
The secret to finding breakthrough marketing ideas is simple: