The PostHog logo game is a great example of turning a boring trust signal into something people actually play with. I think the same idea applies to customer stories in video: instead of one polished testimonial, a set of short clips grouped by use case lets visitors find the customer most like them. AI video tools such as Nereo (https://www.nereo.io/) make it realistic for small teams to produce those variants, as long as the stories themselves come from real customers.
Publishing a customer's setup as a template is the one I'd steal first. It's proof and a lead magnet in one file, and the customer has a reason to share it. The Hinge book is lovely too, but the template can ship this week.
The ChatGPT Ads point buried in the sponsor blurb is almost more interesting than the main list. If 800M+ people are asking ChatGPT what to buy weekly, the customer proof you show it (structured data, reviews, real usage patterns) becomes a ranking signal, not just a trust signal. Bragging about customers might soon be less about human persuasion and more about feeding the right context to an AI recommender.
A fun reminder that your best marketing asset is often the customers who already believe in what you do.
The PostHog logo game is a great example of turning a boring trust signal into something people actually play with. I think the same idea applies to customer stories in video: instead of one polished testimonial, a set of short clips grouped by use case lets visitors find the customer most like them. AI video tools such as Nereo (https://www.nereo.io/) make it realistic for small teams to produce those variants, as long as the stories themselves come from real customers.
Publishing a customer's setup as a template is the one I'd steal first. It's proof and a lead magnet in one file, and the customer has a reason to share it. The Hinge book is lovely too, but the template can ship this week.
The ChatGPT Ads point buried in the sponsor blurb is almost more interesting than the main list. If 800M+ people are asking ChatGPT what to buy weekly, the customer proof you show it (structured data, reviews, real usage patterns) becomes a ranking signal, not just a trust signal. Bragging about customers might soon be less about human persuasion and more about feeding the right context to an AI recommender.
Every industry has an accent - occasionally it will buy a novelty toy that speaks it.