5 successful viral campaigns to know about today 🔥
Plus why most million-dollar stunts fail anyway
Nostalgia ads, screenshot hacks, and premium positioning tricks. Marketing got really clever this week.
Here are 5 moves worth stealing:
#1
Google discovered the $1,000,000,000 nostalgia formula
This is one of the smartest ads I’ve seen all year:
It’s a masterclass in nostalgia marketing:
💸 When people think about old times → they’re likely to spend more.
🐣 73% of us love things that remind us of the past.
♥️ Nostalgic marketing can boost brand loyalty by up to 36%.
My take: Every company launching something “disruptive” should steal this. Stop explaining why your tech is advanced. Find a childhood memory and wrap your product in it. The formula: [new scary thing] + [old harmless memory] = people actually try it.
What reference from 2004 could make your product feel less intimidating?
#2
X put their logo in your screenshots (and it’s GENIUS)
When you screenshot any post now, the “Ask Grok” button becomes “X.com” 🤯
This means that every screenshot from X is now branded when it’s shared on WhatsApp / Slack / Discord / LinkedIn 📱
Sometimes a tiny tweak returns 1000x more than a big marketing campaign.
X proved it with one line of code.
My take: Look at what people screenshot from your product. Put your logo there. Don’t ask. Don’t announce. Just ship it. Free distribution forever.
#3
This is the best “new employee” post I’ve ever seen
Finally, someone made LinkedIn hiring announcements actually good (and viral):