How to become a 10x marketer by 'Reverse Engineering' 🧬

Don't start from scratch. Piggyback on winners. Here's how:

From my experience, the #1 skill that separates good marketers from great marketers is the ability to break down successful campaigns (made by other brands). ⚒️

Great marketers don’t just admire a viral post or a beautiful ad. They analyze it - and they try to identify the key elements and psychological triggers behind its success. This is the art of reverse engineering.

It’s honestly a must-have skill for any 10x marketer in 2025.

Reverse engineering for marketing is pretty straightforward:

1. Find success 🎯

2. Deconstruct it 🔍

3. Remix & rebuild for your own brand 🏗️

Sounds easy, right?

But here is the catch - most marketers don’t have a system for it. They stumble upon a brilliant campaign, marvel at it for a moment, and then move on with their day. 🤷‍♂️

The best marketers I know? They have a process. A framework. A habit of deconstructing greatness and reconstructing it in their own image.

Here’s my super-practical reverse engineering system 👇