How to become a 10x marketer by 'Reverse Engineering' 🧬
Don't start from scratch. Piggyback on winners. Here's how:
From my experience, the #1 skill that separates good marketers from great marketers is the ability to break down successful campaigns (made by other brands). ⚒️
Great marketers don’t just admire a viral post or a beautiful ad. They analyze it - and they try to identify the key elements and psychological triggers behind its success. This is the art of reverse engineering.
It’s honestly a must-have skill for any 10x marketer in 2025.
Reverse engineering for marketing is pretty straightforward:
Find success 🎯
Deconstruct it 🔍
Remix & rebuild for your own brand 🏗️
Sounds easy, right?
But here is the catch - most marketers don’t have a system for it. They stumble upon a brilliant campaign, marvel at it for a moment, and then move on with their day.
The best marketers I know? They have a process. A framework. A habit of deconstructing greatness and reconstructing it in their own image.
My super-practical reverse engineering system 🧠
I’ll be covering:
🏹 “Always Be Collecting” - My exact keyword alerts and screenshot system for building a swipe file of marketing gold
🕵️♀️ The 9-question breakdown framework that reveals the hidden psychology behind any viral campaign
🧩 Creative reconstruction using SCAMPER - How to remix winning elements without looking like a copycat
📊 The ICE scoring method for organizing and prioritizing your highest-impact discoveries
⏰ Monthly remix challenges that turn reverse engineering into an automatic habit
☕️ Real case study breakdown - How Morning Brew used this exact system to build a 4M+ subscriber empire