This is so great! I break down email and ad campaigns in my weekly newsletter each Friday (in more depth in our internal agency newsletter) while following a similar methodology. But I think I need to begin integrating THIS approach into my process.
Bro, this is seriously fantastic. Thanks for sharing!
Love this. Definitely something i "kinda" did but never structured it enough to call it a technique or a process but now with your post i definitely will. Hey it would be so cool if you could share the sheets template so we can use it as well! If possible
Thank you, Aron! My sheets are managed in a monday.com board that I can't really export - but they're fairly easy to reconstruct :) LMK if you have any specific question about them!
Now seriously - I've been following you since Jolt, and your alarm clock campaign was one of the first campaigns I reverse engineered. Thanks for the super-insightful article!
First, I'm in the process of breaking down great copywriting pieces from history, so the second step had a great list I can use.
Secondly, it's super relevant for creating a swipe files. I'm building my own right now, and I think I'll use your system to tag and organize great copywriting piece I collect.
Love your content. Waiting for Friday to read 🙌🏻🚀
Thank you, Roy!
This is so great! I break down email and ad campaigns in my weekly newsletter each Friday (in more depth in our internal agency newsletter) while following a similar methodology. But I think I need to begin integrating THIS approach into my process.
Bro, this is seriously fantastic. Thanks for sharing!
What an epic comment, thanks Matt!
Thanks for sharing
Never heard of that book. Thanks for sharing
I really love it. Each chapter is a new technique and it's more of a handbook than a classic "business book"
Amazingly informative article. Thanks so much for sharing this!
I literally feel like every piece of content you post deserves to go into my collection.
Love this. Definitely something i "kinda" did but never structured it enough to call it a technique or a process but now with your post i definitely will. Hey it would be so cool if you could share the sheets template so we can use it as well! If possible
Thank you, Aron! My sheets are managed in a monday.com board that I can't really export - but they're fairly easy to reconstruct :) LMK if you have any specific question about them!
First of all, thanks a lot for all valuable content you create! 11 out of 10!
If there any chance you could share at least a part of you collection, this will be amazing! 😉
That’s what I do every week with this newsletter 🤓
Oops 🙊😂
This is pure gold Tom. I was familiar with the reverse engineering concept but never such detailed breakdown.
Thanks for sharing!
I can't handle it anymore!
You keep on blowing my mind EVERY WEEK 🤯
Now seriously - I've been following you since Jolt, and your alarm clock campaign was one of the first campaigns I reverse engineered. Thanks for the super-insightful article!
I love such kind of write ups. Subscribed!
Another banger! "Monthly remix challenges" is such a great practice for creative teams.
Wonderful writeup, thank you!
This is so great! Thank you for sharing!
unrelated to anything, love the cover image.
The timing of this post is perfect!
First, I'm in the process of breaking down great copywriting pieces from history, so the second step had a great list I can use.
Secondly, it's super relevant for creating a swipe files. I'm building my own right now, and I think I'll use your system to tag and organize great copywriting piece I collect.
Thanks Tom!
Very good, Tom. Can I translate part of It into Spanish with links to you and a descripción of your newsletter?
If you do not want, no problem.