Dear Tom, Winston Churchill said once: "we make a living by what we get, but we make a life by what we give" -so thank you for being so generous by sharing your toughts. ideas & insights, it is insperational & full with good energies.
This is genius! I love it! I'm been trying to think outside the box for copywriting and how to make it more fun. You've given me some interesting ideas to try out.
@Tom Orbach Interesting concept.This is a cool way to explain positioning especially to Tech startups. Thought about penning something down on positioning, this morning ✍️
This isn't too far off what Leigh Stein did when she archived her entire instagram and announced she'd been hired by the "lifestyle" company from her novel. I love this idea so much. In the author community we often wonder what type of content to create that isn't about writing, because that only appeals to other writers, not necessarily our readers. I think this is the answer. If your book is about whales, write a musical about whales! If it's about spies, make a dating app for spies (that would be hilarious, actually). Anyway, lots to think about. Definitely coming back to this one.
The best idea ever!!!
Dear Tom, Winston Churchill said once: "we make a living by what we get, but we make a life by what we give" -so thank you for being so generous by sharing your toughts. ideas & insights, it is insperational & full with good energies.
P.s. I agree with Francesco - you are genious
I like the lateral thinking!
Pure genious
This is genius! I love it! I'm been trying to think outside the box for copywriting and how to make it more fun. You've given me some interesting ideas to try out.
Genius.
Love this Tom!
We launched a ridiculously April Fools messenger app commercial ( funny enough an actual app we're building too).
https://youtube.com/shorts/K-XkzVmmVY4
@Tom Orbach Interesting concept.This is a cool way to explain positioning especially to Tech startups. Thought about penning something down on positioning, this morning ✍️
This isn't too far off what Leigh Stein did when she archived her entire instagram and announced she'd been hired by the "lifestyle" company from her novel. I love this idea so much. In the author community we often wonder what type of content to create that isn't about writing, because that only appeals to other writers, not necessarily our readers. I think this is the answer. If your book is about whales, write a musical about whales! If it's about spies, make a dating app for spies (that would be hilarious, actually). Anyway, lots to think about. Definitely coming back to this one.
Brilliant article, thanks for sharing.