Yeah this is a legit framework. Cheap on the comp for the architect though :) most companies try to do this with advisors but not with the level of intentionality and process you suggest
Startups need to stop treating marketing like magic and start treating it like product: design it, test it, iterate. The Architect + Builder model mirrors what top product teams do too separating high-leverage thinking from day-to-day ops.
I feel seen
My exact thoughts!
Reading this as the sole marketer in the studio 🥲
Amazing framework. The “only marketer” bit gave me PTSD 😅
I got this. That why I choosed 1 Team of experts to be work with.
yup, the sole marketer thing is true! Another great article tom!
The worthless equity piece made me laugh. So true. Legit, seasoned marketers can spot the ”rich on paper” sell a mile a way.
Yeah this is a legit framework. Cheap on the comp for the architect though :) most companies try to do this with advisors but not with the level of intentionality and process you suggest
Loved the idea of architect and builder
One bring ideas and another execute those ideas and put out words about your brands infront of the world
Would love to see tips for the opposite pov: how to find work as a marketing "architect"
Loved it, this is exactly what we did.
We found a fractional one that is working great.
And the background she had was so varied - that is what we liked the most.
I've read somewhere that you need to look for "anthropologists" and generalists because they have a bigger breadth of knowledge that can be really
Lovely framework. The real insight is being pragmatic and methodological in your expectations.
just in time as we were looking to hire someone at https://actordo.com
that's perfect timing!
This is so true and most of the founders don't get this right! (Maybe because they don't care)
I really agree with what you wrote, I've never had such a varied life as I do now, as a freelance marketer.
I have free rein in the things I do and I bring projects that also have a social dimension.
It fulfils me.
What do you base on.?
Startups need to stop treating marketing like magic and start treating it like product: design it, test it, iterate. The Architect + Builder model mirrors what top product teams do too separating high-leverage thinking from day-to-day ops.