12 Comments
User's avatar
Omotayo Sobayo's avatar

Smart! Love this article. ❤️

Justin's avatar

Nice. 😆

Olivia Wickstrom's avatar

I think about this a lot when writing for early-stage founders. Most people default to comparison pages that sound like they’re begging to be taken seriously. (We’re faster! Nicer! More helpful!) But the real magic happens when you step out of the ring completely.

Julia Storino's avatar

Loved it: next level is to own your competitor like Coca Cola X sparkling water

Manuel's avatar

Love it!

Justin's avatar

Fantastic idea, Tom! Thanks for sharing. I will try to implement this in my own business. I create hand-drawn illustrations. I am thinking to compare our hand-drawn art to images generated by Midjourney somehow.

Nilesh's avatar

Midjourney creates Art-ificial, I create Art. Haha

Kristina Golovko's avatar

Why you still not following me tho? 👀

Hristo Butchvarov's avatar

What do you think about this way of comparing to a big name but in different niche? For example this "Like Duolingo but for design".

Nilesh's avatar

It will work and I have seen people doing it already