How to make people pay more with the art of ‘Visible Labor’ 👷
My secret trick for justifying higher prices & loading times 🌶️
Have you ever noticed that many restaurants have open kitchens?
It’s not just about transparency… It’s the ‘Labor Illusion’ at play: people value things more when they see the effort behind them.
People perceive products that involve visible effort as more valuable.
It works for both human & machine labor. Even when an algorithm does the work, seeing its ‘struggle’ increases our appreciation for the outcome!
The Marketing Idea 💡
Show what your product is doing “behind the scenes” - it will satisfy people.
Humans LOVE seeing how hard people or machines work for them. They will overvalue your product thanks to it.
So how can you apply it in your own startup?