How to make people pay more with the art of ‘Visible Labor’ 👷
My secret trick for justifying higher prices & loading times 🌶️
Have you ever noticed that many restaurants have open kitchens?
It’s not just about transparency… It’s the ‘Labor Illusion’ at play: people value things more when they see the effort behind them.
People perceive products that involve visible effort as more valuable.
It works for both human & machine labor. Even when an algorithm does the work, seeing its ‘struggle’ increases our appreciation for the outcome!
The Marketing Idea 💡
Showing what your product is doing “behind the scenes” → will satisfy people. Humans LOVE seeing how hard people or machines work for them. They will overvalue your product thanks to it.
How can you do it in your startup…?