16 Comments
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Pat Sgro's avatar

Thanks for the reminders on these. The famous Schlitz beer one always gets me as from memory it was a consultant who steered them that way. Seems so obvious now.

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Carmen Luisa's avatar

😂 how funny i intuitively schedule my email responses to my customers too to not make them think I’m easily accessible within minutes (I’m a strategic success manager at a tech company so no Support who needs to respond fast).

Many great ideas in here thank you!

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Shlomi Ron's avatar

Totally agree, Tom! That’s why in my Welcome Emails and About page I include my backstage story about the process behind creating my weekly newsletter https://newsletter.visualstorytell.com/p/from-idea-to-inbox-discover-the-process

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Catalin Zorzini's avatar

Thanks a lot for sharing great stuff as usual Tom! I would like to point out though, that adding fake elements can easily veer into dark patterns / manipulative techniques.

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Tom Orbach's avatar

100%. Our job here is simply to help people get where they're going faster and with less mental effort (they're already on their way; we just make it easier). It's a win-win as I see it.

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Harshal Patil's avatar

Loved your ideas and examples

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Je fair's avatar

Thanks for your article on marketing valuation of products.

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Chaim Urbach's avatar

regarding the operational transparency, i preffer one bar to assess the total progress, and the specific process in noted below and changes during the progress

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Tom Orbach's avatar

Great idea!

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Yoav Achiam's avatar

Thanks for sharing.

About the progress bar example (with A and B) - many also combine them having only 0-100 once (like in A) but change the writing as it moves from 0-100 (like in B)

About your mail trick - it's nice.

how do you know people don't just think you never check you mail and reply super late but only take 1-2 min to actually think about your reply as you get to them so late?

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Tom Orbach's avatar

Thanks! I don't know how the other side reads it, but from my experience - people end up sending more pushbacks when I reply fast. It's especially true with students in my uni course

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Arda Bulak's avatar

Really fun insight into how adding a bit of friction can sometimes boost the perceived value for users. Reminds me of a case study I read about airports improving traveler satisfaction simply by making the walk to baggage claim longer instead of actually speeding up bag arrivals.

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Alexander's avatar

My business provides land investment and home ownership Solutions for real location byers,investors looking for real estate opportunities, its nice if you can help. Thanks.

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Tom Orbach's avatar

Interesting. If I were you, I would show the *real* and long process of evaluating investment opportunities and picking the right ones. It demonstrates expertise AND labor illusion. A win in my book

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Alexander's avatar

5thanks for this great piece but if i may ask how can a none sas starter or individual ijntrested in sas biz be able to implement all these in getting deals etc? 🤔

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Tom Orbach's avatar

I'd love to help. Tell me a bit more about your business?

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