27 Comments

I have been working on building up LinkedIn as a newsletter funnel, and I think these are some fantastic ideas to make that work even better. Being an author is already pretty "anti-professional" by nature (our work uniform is our PJs, 100%). I've never thought of using that angle as a LinkedIn hook, but I think it could really work.

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LinkedIn is a fantastic newsletter funnel - especially when you go "meta" (talk about the newsletter itself and not its content)

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Love that! Definitely gonna try it out.

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The toilet lid airplane photo is truly amazing 😂

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Great tips, thanks!

By the way, what do you think about distributing the text in pyramids, arrows and that kind of stuff. Do you find it useful? Useless?

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I like it. If you squint your eyes and see that the structure is appealing (without reading anything) - people would unnoticeably enjoy the post.

Check out this LinkedIn post by Anton (he commented below), the structure is perfect:

https://www.linkedin.com/posts/anton-zaides_80-of-team-leaders-i-talked-to-considered-activity-7229162294406975489-Fh49

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@Tom Kuegler used pyramids and arrows on LinkedIn and it worked beautifully for him

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Thank you for the insightful post, Tom.

"Say you’re excited, humbled, or honored… → and LinkedIn will show your post to thousands."

Regarding this - I'm seeing the LinkedIn algo shift from success stories to:

- transformations

- personal journeys

And that's what's been on my feed. A nice change

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Wonder if it has anything to do with your own personal engagement too? Like, you just engage with that content more bc you're going through a personal transformation now, so it may be showing that more to you? :D

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it very well could be! but I'm ok with it :)

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Great stuff, Tom! Indeed, “When everybody zigs you zag” ;)

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I laughed so hard on that video. You are a genius :)

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I love how I literally subscribed to the newsletter yesterday and at the same time trying to be more active on LinkedIn and this is the first newsletter I get. It MUST be a sign lol

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It IS a sign! 😜 Great to have you here, Kaitlyn :)

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I don't use LinkedIn at all!

I may need to at some point, but it's so cringe and fake right now and I feel like I'm not getting value out of it at all.

For every 9 posts filled with fluff, I get 1 valuable post. That doesn't seem like a good ration.

What am I not getting? Why people spend so much time there (outside of job searching / hiring)?

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Everyone is just playing the game to try and get a shot at going viral. The cringe is real.

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Haha love this, gonna try!

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Genious TOM

How viral went the movie on Linkedin? fo you know how many watch it?

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Thanks! Couple 100,000s of views (and counting)

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I KNEW IT. Guys, this is the blue ocean on LinkedIn. BECAUSE it's cringey, being authentic will be so much EASIER to attract attention.

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Exactly, Renee!

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Totally loved reading this.

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The B2b sales proposal post had me dying 😂😂😂😂

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LinkedIn can be a cool place to be, believe it or not. Being real and giving practical, real life advice is what works best. 👌🏼 oh, and leverage video.

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Perfectly narrated every single point.

I would like to add:

‘One advice to build trust on LinkedIn is to be ‘YOU’.

Why? Because:

Everyone can sense how you’re FAKING things.

That’s why we always say:

→ Focus more on sharing real insights 

→Try to be more authentic and Genuine 

→ Disclose the dark side to build TRUST

→ Share actual data in the form of ‘STATS’

→ Let others know about your WINS + Failures 

→ Last but not least, NEVER stop sharing content

Know that, People love seeing the TRUE colors.

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@tom this stuff is gold. I'm so excited to try 😀

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