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Sarah Allen's avatar

I have been working on building up LinkedIn as a newsletter funnel, and I think these are some fantastic ideas to make that work even better. Being an author is already pretty "anti-professional" by nature (our work uniform is our PJs, 100%). I've never thought of using that angle as a LinkedIn hook, but I think it could really work.

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Tom Orbach's avatar

LinkedIn is a fantastic newsletter funnel - especially when you go "meta" (talk about the newsletter itself and not its content)

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Sarah Allen's avatar

Love that! Definitely gonna try it out.

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Andrew Kazlow's avatar

The toilet lid airplane photo is truly amazing 😂

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Agustí López's avatar

Great tips, thanks!

By the way, what do you think about distributing the text in pyramids, arrows and that kind of stuff. Do you find it useful? Useless?

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Tom Orbach's avatar

I like it. If you squint your eyes and see that the structure is appealing (without reading anything) - people would unnoticeably enjoy the post.

Check out this LinkedIn post by Anton (he commented below), the structure is perfect:

https://www.linkedin.com/posts/anton-zaides_80-of-team-leaders-i-talked-to-considered-activity-7229162294406975489-Fh49

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Renee Puvvada's avatar

@Tom Kuegler used pyramids and arrows on LinkedIn and it worked beautifully for him

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Mandy Liu's avatar

Thank you for the insightful post, Tom.

"Say you’re excited, humbled, or honored… → and LinkedIn will show your post to thousands."

Regarding this - I'm seeing the LinkedIn algo shift from success stories to:

- transformations

- personal journeys

And that's what's been on my feed. A nice change

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Renee Puvvada's avatar

Wonder if it has anything to do with your own personal engagement too? Like, you just engage with that content more bc you're going through a personal transformation now, so it may be showing that more to you? :D

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Mandy Liu's avatar

it very well could be! but I'm ok with it :)

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Shlomi Ron's avatar

Great stuff, Tom! Indeed, “When everybody zigs you zag” ;)

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Anton Zaides's avatar

I laughed so hard on that video. You are a genius :)

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Kaitlyn Smith's avatar

I love how I literally subscribed to the newsletter yesterday and at the same time trying to be more active on LinkedIn and this is the first newsletter I get. It MUST be a sign lol

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Tom Orbach's avatar

It IS a sign! 😜 Great to have you here, Kaitlyn :)

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Ido Vadavker's avatar

I don't use LinkedIn at all!

I may need to at some point, but it's so cringe and fake right now and I feel like I'm not getting value out of it at all.

For every 9 posts filled with fluff, I get 1 valuable post. That doesn't seem like a good ration.

What am I not getting? Why people spend so much time there (outside of job searching / hiring)?

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Tom Orbach's avatar

Everyone is just playing the game to try and get a shot at going viral. The cringe is real.

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Wyndo's avatar

Haha love this, gonna try!

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Chaim Urbach's avatar

Genious TOM

How viral went the movie on Linkedin? fo you know how many watch it?

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Tom Orbach's avatar

Thanks! Couple 100,000s of views (and counting)

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Renee Puvvada's avatar

I KNEW IT. Guys, this is the blue ocean on LinkedIn. BECAUSE it's cringey, being authentic will be so much EASIER to attract attention.

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Tom Orbach's avatar

Exactly, Renee!

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Manoj Surya's avatar

Totally loved reading this.

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Raúl González's avatar

The B2b sales proposal post had me dying 😂😂😂😂

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Wes Pearce's avatar

LinkedIn can be a cool place to be, believe it or not. Being real and giving practical, real life advice is what works best. 👌🏼 oh, and leverage video.

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Piotr Wieczorek's avatar

Perfectly narrated every single point.

I would like to add:

‘One advice to build trust on LinkedIn is to be ‘YOU’.

Why? Because:

Everyone can sense how you’re FAKING things.

That’s why we always say:

→ Focus more on sharing real insights 

→Try to be more authentic and Genuine 

→ Disclose the dark side to build TRUST

→ Share actual data in the form of ‘STATS’

→ Let others know about your WINS + Failures 

→ Last but not least, NEVER stop sharing content

Know that, People love seeing the TRUE colors.

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Khuyen's avatar

@tom this stuff is gold. I'm so excited to try 😀

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