How to write a viral LinkedIn post 🎯

I cracked the LinkedIn code (and you can too)

Everyone on LinkedIn screams: “I’m better than you.”

I even made a song about it:

You can find it on Spotify, Apple Music, and yeah… LinkedIn

But here’s the thing:

The LinkedIn algorithm LOVES these celebration posts. Say you’re excited, humbled, or honored… → and LinkedIn will show your post to thousands.

But there is one proven way to go viral without looking like a dork.

Here’s the secret 👇

You should be anti-professional 🎭

Let me explain:

The #1 mistake I always see on LinkedIn — people try so hard to be professional. They talk about serious stuff, use perfect business English, and give obvious & unhelpful advice. It’s a DISASTER:

Uh…thanks buddy

Listen, don’t try to look perfect.

Don’t celebrate an imaginary perfect life. It only makes people cringe. No one can relate to that — so these posts rarely go viral:

Instead, the people who actually go viral on LinkedIn are the ones who are purposefully “anti-professional”:

Your “Anti-Professional” Playbook ⚙️

What does being “anti-professional” on LinkedIn actually mean? 🤔

1. 🏡 Work-life balance: Share stories about working less.

2. ❌ Stand up to toxicity: Talk about confronting a toxic manager/interviewer.

3. 🥸 Celebrate ordinary achievements: Highlight real, imperfect milestones.

4. 🏝️ Vacations & unplugging: Share your hot take about taking time off and disconnecting.

5. 👚 Casual > professional: Use casual photos instead of corporate headshots.

6. 💰 Money: Openly discuss money, how to negotiate salary, etc.

If you talk about one of these topics on LinkedIn = jackpot 🎰🎰🎰

This is the most viral post EVER on LinkedIn:

This manager replaced her professional headshot with a casual no-makeup photo. She was anti-professional, and broke the LinkedIn norm, and everyone could relate. BOOM! Viral. 850K+ likes.

Why does it work? 🧠

The traditional corporate world expects you to follow the ‘rules’. When you break them and post about it on LinkedIn, you go viral. It’s unexpected on this platform, and people relate. Who doesn’t want to work fewer hours for more money?

The bottom line: Stop playing the same old LinkedIn game. Be anti-professional. You will go viral.

Quick extra tips 🔥

While being radically anti-professional is your main secret weapon, here are a few quick hacks that can also help from my experience:

1) Be a helper, not a bragger 🤝

• Focus on others: Help juniors get work, offer real advice, and share resources.

• Avoid forced stories: Don’t tie unrelated events to your tips.

Don’t… do that

2) Be overly excited (with a twist) 🎉

• Use positive emotions: Words like “excited”, “humbled” and “honored”

• Frame your excitements anti-professionally:

  ❌ “Thrilled to announce my promotion to Senior Manager!”

  ✅ “Excited to share that I just got promoted. First order of business: A week-long Netflix binge. Who’s with me?”

• Avoid negative emotions: Unless you’re genuinely helping others with your struggles.

  

  This CEO didn’t help others with his struggles (on the contrary)

3) Master your post structure 📐

• Start from the middle: Delete fluff intros to get to the point faster.

• Use line breaks: Include tags + numbers + CAPITAL LETTERS

• Mix paragraph lengths: Use long and short paragraphs (even 1-sentence paragraphs are good) to create a rhythm.

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See you next week ✌️

Tom

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