I dare you to call this number ☎️
The $65,000,000 hotline that's converting better than any ad
Bland AI put up a simple billboard in San Francisco.
When people called, they didn’t get a human. They got Bland’s AI salesperson instead - a perfect demo of their automated sales product.
The stunt went viral. Six months later, Bland AI closed a $65M Series B.
Here’s an even wilder example:
Privacy startup Cloaked created 855-752-5625. If you call it in the US, a robot will read your leaked personal data out loud: Your name. Your address. Part of your SSN.
It’s a nice product demo…
But it’s also the best conversation starter I’ve ever seen 🤯
Their team uses it at conferences, dinners, parties, and any random conversation.
“Call this number to see something cool” → everyone does → everyone gets spooked → everyone remembers Cloaked!
💡 The Marketing Idea: Let people experience your product through a phone call. Not a sales call. The actual product in 30 seconds.
Every product has one moment where users go “holy sh*t, this is amazing”
That moment can become a phone number.
For Bland, it’s talking to an AI that sounds human.
For Cloaked, it’s seeing your leaked data.
I interviewed Pulkit Gupta, Head of Marketing at Cloaked, about their hotline.
He shared the exact numbers, the distribution tactics, and something that surprised me: this idea works for basically any product.
Even if you think your product is too complex, too B2B, or too boring.
(Especially then, actually)
What you’ll get in this article:
💰 The Cloaked conversion funnel - 70% do this, 40% do that, 5% become customers (from random phone calls!)
🎯 4 genius distribution tactics that actually worked for Cloaked
🧠 The hidden psychology that makes dialing 10x more powerful than clicking
📈 8 hotline ideas for *any* company (steal this)