The "HOLY SH*T" moment hack no marketer is using π¨π»βπ»
Meta nailed this. Apple missed it completely.
Every marketer knows the golden rule: Benefits > Features.
β Feature: Our mattress has memory foam technology.
β Benefit: Fall asleep in minutes and wake up without back pain.
β Feature: Our AI uses 16 different writing algorithms.
β Benefit: Get perfect blog posts in 2 minutes.
But thereβs something even more powerful than benefitsβ¦