If I had to start from ZERO today, here's exactly what I'd do 🌱

No brand, no budget, no audience- just my brain.

I was on stage last month doing a Q&A when someone asked:

“If you had to start a new company from scratch today, how would you market it?”

I gave my best shot.

But the question stuck with me.

I kept thinking about it on the flight home.

Then the next day. Then the entire week. I got a little obsessed. 🫣

Because I’ve actually done this before: I helped build Wiz to $32B. Grew this newsletter to 75,000 subscribers. Built a side project that hit 2 million users in 48 hours.

And every time, it was all about doing the right things in the right order.

So I wrote it all down. If I had to grow a new company from scratch tomorrow, this is EXACTLY what I’d do. Step by step. The full marketing playbook.

Now listen:

I’m tired of bad marketing advice that sounds smart but doesn’t help.

• ❌ “Define your ICP!”

• ❌ “Send cold emails!”

• ❌ “Host webinars!”

• ❌ “Build a lead magnet!”

You’ve seen it a million times. I have too. It’s not wrong, it’s just... not useful when you’re starting with zero budget, zero audience, and zero time to waste.

So I created what I actually wish I had myself when I started out. It’s a long practical playbook on what to do when starting from scratch + examples + biggest mistakes to avoid ✅

And now it’s yours.

Here’s the best marketing guide I’ve ever written: