"Link in the comments" is dead 🪦

babe wake up, the URL goes in the post now.

Last week, Mark Zuckerberg shared something on X and put the link in the comments, like most of us marketers do.

The head of product replied:

Everyone’s been avoiding a penalty that no longer exists… including the guy who runs Meta.

On LinkedIn it’s even worse ❌

When you put your link in a LinkedIn comment, the default “Most relevant” view filters that comment out. Your link is 100% hidden.

People read “link in comments 👇”, open the comments, and can’t find it.

Put your damn link in the post ✅

My most viral LinkedIn posts all had a URL straight in the post.

This one did 333,343 impressions with my newsletter link at the bottom:

So put your link in the post. The algorithm really only cares about what you say in the post. Here’s what to say to go viral in 2026.

Have a great day ✌️

-Tom