I’ve noticed people react to feeling selected than just getting a discount. Straight ones (referring to discount) sometimes feel too transactional. Engaging piece either way.
The brands people remember aren’t always the cheapest or the loudest, they’re the ones that make customers feel lucky to have discovered them.
That emotional payoff becomes word-of-mouth.
Especially now with AI automating so much of the customer journey, brands that still create human moments will stand out even more.
I’ve been exploring this intersection of AI, psychology, and modern marketing in my Substack Articles lately. Always interesting to see how others are thinking about it too.
The best post-purchase moments in B2B are about the buyer feeling like they got away with something. They said yes to the CFO, and now they're the hero. That lottery-win psychology works and it's almost never deliberately engineered on the seller side. The best reps I've seen make the buyer feel like they found something nobody else knows about yet.
I’ve noticed people react to feeling selected than just getting a discount. Straight ones (referring to discount) sometimes feel too transactional. Engaging piece either way.
Will definitely give this a try, thank you Tom!
This is such an underrated marketing insight.
The brands people remember aren’t always the cheapest or the loudest, they’re the ones that make customers feel lucky to have discovered them.
That emotional payoff becomes word-of-mouth.
Especially now with AI automating so much of the customer journey, brands that still create human moments will stand out even more.
I’ve been exploring this intersection of AI, psychology, and modern marketing in my Substack Articles lately. Always interesting to see how others are thinking about it too.
The best post-purchase moments in B2B are about the buyer feeling like they got away with something. They said yes to the CFO, and now they're the hero. That lottery-win psychology works and it's almost never deliberately engineered on the seller side. The best reps I've seen make the buyer feel like they found something nobody else knows about yet.
Tom, what do I need to do so that my company - caseodds.ai will be mentioned in the news letter?
Make a creative marketing activity that is worth sharing with everyone?
I have a great idea. I don't want to share it here just yet. But I would love to vet it with someone