Hey everyone,
I just wrote a piece for Kyle Poyar’s Growth Unhinged and I’m really excited to share a bit of it with you here. It is a practical guide on my top 10 quick wins for marketing teams to try in 2024.
✨ Here’s the intro (full article is here):
Quick wins are my secret weapon for building momentum.
They are practical, low-effort tactics that deliver tangible results in a surprisingly short time frame. In my eight years in growth marketing, I’ve helped build $10B+ unicorns, and I’d estimate that quick wins comprise 30% of my success. For marketing leaders, mixing quick wins into the 2024 roadmap is my go-to advice for 2024.
And the best part? Anyone can execute them at any time. No need for epic budgets or endless brainstorms, just smart hacks, proven strategies and a dash of execution magic.
I get asked about my own quick wins all the time, so I’m going to let you in on the top ten quick wins I use most often. The majority of these quick wins take somewhere between 10 minutes to 2 hours to set up — and the ROI of the time spent is definitely positive.
Why quick wins matter
Quick wins are not just about instant gratification (although who can resist that?). They build trust with your leaders and stakeholders, validate your strategies and earn you the right to take bigger risks. They're about showing, not just telling, the value your team brings.
The anatomy of a good quick win:
🎯 High Success Rate: Likely to succeed with minimal risk.
💰 Low Effort & Budget: Requires little resource investment.
🍿 Demonstrable Results: Produces clear, measurable outcomes.
🏃🏻♂️ Short Time to Value: Benefits are realized quickly.
Ready to dive in? Here are the best 10 quick wins for marketing leaders to try:
Click the box above to read the 10 wins (it’s free). Also, give Kyle’s newsletter a follow – he’s got some really cool stuff going on there. I honestly 100% recommend it.
🏅 Top marketing ideas
In case you missed them, here are the top 3 marketing ideas from last month:
See you on Friday with a new marketing idea (as always) ✌️
Tom