Floundering around Substack! YES that is so relatable Jen ❤️ Tom’s content is a gold mine, have you found other creators providing value through such simple presentation?
Bang on - if you were not able to get the attention in the first 3 seconds, does not really matter if you were selling an iPhone at 80% discount - people will never get to see it. It's like if the subject line of the email does not excite your recipient to open it - what you say in it does not matter
Love this breakdown of the 3-second hook! It reminds me of something fascinating from our evolutionary past. We're actually hardwired to instantly recognise what's relevant to us, just like our ancestors needed to quickly spot threats or opportunities.
Even better - call me by my actual name!
JK, really love this concept. It's also closely related to another rule in marketing: make the first sentence short and very easy to read.
Tom, these short posts are great IMO. Well structured and super digestible.
Gold! So simple yet somehow not obvious. Thank you
This is extremely helpful. So glad I found you! For those of us floundering on Substack (just a little), this kind of advice is awesome!
Floundering around Substack! YES that is so relatable Jen ❤️ Tom’s content is a gold mine, have you found other creators providing value through such simple presentation?
Bang on - if you were not able to get the attention in the first 3 seconds, does not really matter if you were selling an iPhone at 80% discount - people will never get to see it. It's like if the subject line of the email does not excite your recipient to open it - what you say in it does not matter
I’m gonna try this!
Love this breakdown of the 3-second hook! It reminds me of something fascinating from our evolutionary past. We're actually hardwired to instantly recognise what's relevant to us, just like our ancestors needed to quickly spot threats or opportunities.
Gold. As Always...
This was so simple haven’t even though of it, Tom.
Thank you 🤝