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Ben Saltiel's avatar

This is amazing. I published two articles on sales the past two weeks.

https://bensaltiel.substack.com/p/how-to-close-anybody?r=dnvri

If I every do anything for marketing I will reference this.

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Darrin J. Searancke's avatar

To take it a step further, and something you have already implemented is understanding the strength of graphics (or more accurately “emojis”) to elicit a personal reaction/interpretation of the message. For example 🚀 can have multiple meanings; Launch, Take off, Speed, Out of this World, Travel, etc. and creates an emotional response in the reader.

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Tom Orbach's avatar

Amazing insight! 100% agree

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Dr Nia D Thomas's avatar

Well that's interesting!! I'm going to give it a shot!

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Tom Orbach's avatar

Let me know how it goes! :)

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Guy Kerem's avatar

Mic drop! 🎤

It doesn't matter what we say, only what they hear...

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Itai Handler's avatar

I was sure this post going to be about how you can prim to action through loss aversion.

Like how founders write “I’m quitting” post just to gather attention to their product.

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Tom Orbach's avatar

Ah, another marketing idea :) A bit sneaky but taps into scarcity (and loss aversion) in a fantastic way.

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