Discussion about this post

User's avatar
Ksenia K.'s avatar

Yes, last year we applied this tactic at Spendbase and managed to capture the traffic for [brand + discount] keywords for hundreds of brands. They weren’t competitors though, Spendbase indeed provided partner discounts for SaaS software as a reseller. What’s worth mentioning is that the pages from Spendbase Discount Marketplace sometimes outranked the home pages of lesser known brands, which was ridiculous 😛

Expand full comment
Jo Hughes's avatar

I don't think this demonstrates good integrity and would put me off a brand once I realised what they were doing. Always do good work. This falls short on ethics in my opinion.

Expand full comment
5 more comments...

No posts