Instead of specs and features, they simply showed people trying them on -> well, there linked video was mostly had specs and features for most part of it.
Wow 😮 As a fellow marketer, can absolutely relate with the some of the points. I love those cartoon images you have used in the beginning. Where are those from ?
And these reactions create credibility and trust with your future customers (if they are not staged) - something that many pay too little or no attention to.
This is the only weekly newsletter I still read because it's so good. Really impressive Tom!
read your newsletter for the first time and holy shit
now I got to go back and read all of your previous newsletters
Instead of specs and features, they simply showed people trying them on -> well, there linked video was mostly had specs and features for most part of it.
But I get the point.
The "wow" in the Intel video where they revealed the two touchscreens is so funny (2:01)
Genius. Showing the contrast being the old and the new is so much more powerful than describing a benefit. Show don’t tell!
Love it, thanks for sharing
holyshit. I never realised this
And you crushed it with this blog post!
Genius!
Another article to the marketing gems.
Great article Tom! Some very good hacks in there
Wow 😮 As a fellow marketer, can absolutely relate with the some of the points. I love those cartoon images you have used in the beginning. Where are those from ?
"I brought my debit card" hahahahahahah
And these reactions create credibility and trust with your future customers (if they are not staged) - something that many pay too little or no attention to.