27 Comments
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Claire at Backpacking Bella's avatar

Amazing tips!! Thanks for sharing. This is huuuuuge! πŸ˜‰

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Tom Orbach's avatar

Haha, 10/10 comment :)

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Sean Mize's avatar

love what you showed here!

solid strategy, consistent implementation!

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Vaibhav's avatar

Thank you for this guide, Tom. Do you think it is harder or easier than before on LinkedIn nowadays?

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Tom Orbach's avatar

Much easier :) Feels like the algorithm is showing more company posts in the feed (compared to a few years ago).

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Vaibhav's avatar

I stopped focusing on company pages over personal branding because it didn’t use to get enough attention. But this seems promising. Thanks for sharing, once again!

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Ravi Rathod's avatar

Contests & giveaways has a huge potential to reach the wider audience apart from the existing following.

Please share the playbook for running viral social media contests

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Tom Orbach's avatar

Will do, soon! :)

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Rio's avatar

Great read, very impressive growth, thank you for sharing. I saw that you included notify the employees button, I also use it often, is there a way to see stats on how effective it was? Other than seeing who actually shared. Kinda wondering how many from my company actually saw the notification.

We are also monitoring this metric closely, and always compare with other players in the field to measure our growth rate .

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Tom Orbach's avatar

No stats, unfortunately, but we think it has a great impact

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ExpertCatHerder's avatar

Great post! I'm interested in a playbook for running viral social media contests!

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Tom Orbach's avatar

Thanks! I'm on it πŸ˜‡

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Javier Archila's avatar

Now I want to create content on LinkedIn!

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Jayshree Gururaj's avatar

Great tips, especially using an image over a link. One caveat: a company page v. a personal brand page without giveaways may need different tactics for some of the above steps.

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Tom Orbach's avatar

Why can't a personal brand run giveaways? :)

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Inklings Book Club's avatar

seriously. the. best. marketing insights.

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Jaqson Nakao's avatar

AMAZING TIPS

thanks for sharing w us

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Nika KotlΓ‘rikovΓ‘'s avatar

This is great Tom! :)

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Michiel Faasse's avatar

Great walkthrough. Thanks @Tom Orbach!

In terms of value: How big is hitting that 200k for Wiz?

Can you share some insights in what type of results you're seeing from having this big audience?

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Tom Orbach's avatar

That's a great question! Brand awareness & recognition are a bit hard to measure, but:

1. We can attribute deals and pipeline that came directly from our LinkedIn page - and there are plenty

2. When comparing ourselves with our competitors' LI followers count, we're in the top spot. It's safe to assume that some prospects check that when they research the market.

3. We've seen a fantastic correlation between our LI followers count and how prospects answer the question, "Have you heard of Wiz before?". Of course we can never directly know, but it surely helps to dominate LinkedIn.

4. It's great for hiring top talent :)

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alex's avatar

we're going to use these lessons for our Ai Assistant ActorDO for busy professionals! Thanks.

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Meera Menon's avatar

Thanks for the lovely tips. By the way, if one has skills in more than one niche, do we need to create two different LinkedIn profiles or how?Thanks for the reply in advance πŸ€” πŸ˜€ πŸ˜‰

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Carlo Benigni's avatar

Have you generated Leads or just followers?

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Fred de Villamil's avatar

Being Wiz (the best security tool I've ever used so far) and having an insane traction certainly helped a lot.

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