I stopped focusing on company pages over personal branding because it didn’t use to get enough attention. But this seems promising. Thanks for sharing, once again!
Great read, very impressive growth, thank you for sharing. I saw that you included notify the employees button, I also use it often, is there a way to see stats on how effective it was? Other than seeing who actually shared. Kinda wondering how many from my company actually saw the notification.
We are also monitoring this metric closely, and always compare with other players in the field to measure our growth rate .
Great tips, especially using an image over a link. One caveat: a company page v. a personal brand page without giveaways may need different tactics for some of the above steps.
That's a great question! Brand awareness & recognition are a bit hard to measure, but:
1. We can attribute deals and pipeline that came directly from our LinkedIn page - and there are plenty
2. When comparing ourselves with our competitors' LI followers count, we're in the top spot. It's safe to assume that some prospects check that when they research the market.
3. We've seen a fantastic correlation between our LI followers count and how prospects answer the question, "Have you heard of Wiz before?". Of course we can never directly know, but it surely helps to dominate LinkedIn.
Amazing tips!! Thanks for sharing. This is huuuuuge! 😉
Haha, 10/10 comment :)
love what you showed here!
solid strategy, consistent implementation!
Thank you for this guide, Tom. Do you think it is harder or easier than before on LinkedIn nowadays?
Much easier :) Feels like the algorithm is showing more company posts in the feed (compared to a few years ago).
I stopped focusing on company pages over personal branding because it didn’t use to get enough attention. But this seems promising. Thanks for sharing, once again!
Contests & giveaways has a huge potential to reach the wider audience apart from the existing following.
Please share the playbook for running viral social media contests
Will do, soon! :)
Great read, very impressive growth, thank you for sharing. I saw that you included notify the employees button, I also use it often, is there a way to see stats on how effective it was? Other than seeing who actually shared. Kinda wondering how many from my company actually saw the notification.
We are also monitoring this metric closely, and always compare with other players in the field to measure our growth rate .
No stats, unfortunately, but we think it has a great impact
Great post! I'm interested in a playbook for running viral social media contests!
Thanks! I'm on it 😇
Now I want to create content on LinkedIn!
Great tips, especially using an image over a link. One caveat: a company page v. a personal brand page without giveaways may need different tactics for some of the above steps.
Why can't a personal brand run giveaways? :)
seriously. the. best. marketing insights.
AMAZING TIPS
thanks for sharing w us
This is great Tom! :)
Great walkthrough. Thanks @Tom Orbach!
In terms of value: How big is hitting that 200k for Wiz?
Can you share some insights in what type of results you're seeing from having this big audience?
That's a great question! Brand awareness & recognition are a bit hard to measure, but:
1. We can attribute deals and pipeline that came directly from our LinkedIn page - and there are plenty
2. When comparing ourselves with our competitors' LI followers count, we're in the top spot. It's safe to assume that some prospects check that when they research the market.
3. We've seen a fantastic correlation between our LI followers count and how prospects answer the question, "Have you heard of Wiz before?". Of course we can never directly know, but it surely helps to dominate LinkedIn.
4. It's great for hiring top talent :)
Man, you are doing a crazy job. But a full article without any words on the deal?? 😂
Wonder how you’ll perform as Google’s head of growth