The 2nd largest search engine in the world is… completely untapped? 🖼️
25 million people viewed the GIF I created to promote my company. Here’s how I did it in 1 hour and $0 budget.
Now is the perfect time to invest in GIF-Engine-Optimization (GEO) - the playful evil twin of SEO.
Wait, there are GIF search engines now?
Yes! The last time you searched for a GIF on Instagram, WhatsApp, or even Slack, your search happened through GIPHY, the second-largest search engine in the world (according to its CEO).
The global GIF market is dominated by just two major players: Tenor (acquired by Google in 2018) and GIPHY (acquired by Facebook in 20201), with the latter holding the lion’s share. Over 10 billion GIFs are sent every day (!) via GIPHY.
But the marketing potential is largely untapped.
Not many have discovered the secret power of GIPHY for brand exposure: Uploading your own GIFs and getting them indexed in the search results. 🔥
And guess what? It’s free!
I made this discovery while working at Jolt, an EdTech startup. I created a quick GIF—a CV on a rocket with our logo. Uploaded it on GIPHY and sat back. Today, the view counter stands at a mind-blowing 26 million!
And you can do it, too. Ranking high on GIPHY search results isn't rocket science. I replicated this achievement so many times. It is all about smart keyword play, strategic logo placement, and some creativity to stand out.