Marketing Ideas

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Steal Spotify Wrapped's thunder (here's exactly how) 🌩️
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Steal Spotify Wrapped's thunder (here's exactly how) 🌩️

How to piggyback on Spotify's annual viral moment

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Tom Orbach
Oct 25, 2024
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Marketing Ideas
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Steal Spotify Wrapped's thunder (here's exactly how) 🌩️
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Very soon—probably around December 4th—the internet will explode with one thing: “Spotify Wrapped”.

It’s that time of year when everyone shares their screenshots everywhere with top songs, artists, and podcasts.

But here’s the thing: You don't have to be Spotify to join this party. 🧠 You can hijack this massive trend to generate buzz by creating a viral Wrapped-style campaign.

Welcome to my playbook 👇

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