How to piggyback on Spotify's annual viral moment
brilliant
You nailed the excitement around Spotify Wrapped and how brands can jump on this trend with their own creative campaigns! I love the idea of a personalized “Year in Review” — it’s such a fun way to engage users and get them sharing.
Thanks Tom!
Any thoughts about why Spotify’s wrapped specifically is this successful?
Is it because of the industry (music)? They fact they were first to make it viral?
there’s truly an article for everything isn’t there?
brilliant
You nailed the excitement around Spotify Wrapped and how brands can jump on this trend with their own creative campaigns! I love the idea of a personalized “Year in Review” — it’s such a fun way to engage users and get them sharing.
Thanks Tom!
Any thoughts about why Spotify’s wrapped specifically is this successful?
Is it because of the industry (music)? They fact they were first to make it viral?
there’s truly an article for everything isn’t there?