The WEIRD community model that actually works (10x better) 🧨
Don't start a customer community... Do this instead
Most branded communities I’ve seen - feel like ghost towns. 🤐
Startup founders always tell me: “I’m going to gather thousands of people around an idea → build them a community → and they will love my brand.”
But these communities never work. They feel forced and promotional. No one wants to use them (e.g. Fitbit, Atlassian, Unity).