5 Comments

Love this! Similarly, I'm always amazed when people apply for jobs and don't use the exact words from the job description in their cover letters. We've told you exactly what we want. Now convince us you're that.

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Apr 12Liked by Tom Orbach

Very good, this emphasizes that what reads your headline is not a company, it's a person. Looks obvious but...

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Apr 12Liked by Tom Orbach

Great advice!!

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Apr 12Liked by Tom Orbach

F-ing genius!

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Great tip here. I learned a similar tip from one of my copywriting mentors to use the same words in the subject line as in the role name for which I was applying.

For example Application for tech copywriter or tech content marketer or tech case studies writer in the subject line.

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