This crazy AI trick just made my job 10x easier 🎯

5 things every marketer should see

This week was wild for marketers.

Here are the 5 trending opportunities worth knowing:

#1

Companies are copying Duolingo’s mascot

Duolingo started the silly mascot trend a few years ago. Now tons of companies are following.

Even SaaS companies like Cluely (an AI assistant) are making cringe videos with it.

The opportunity? Create a human-size mascot costume of your logo/character, then film employees (or hire actors) doing silly stuff with it - dancing in the office, walking down the street, interacting with customers.

Bonus: Cross-post these on LinkedIn.

My take: When a tactic works, everyone copies it until it stops working. We’re probably 6 months away from mascot video fatigue. The early movers win. The late copycats look desperate. Move fast.

#2

AI killed this company’s SEO

monday.com lost 40% of their market cap this month. Not because of bad earnings - they actually beat expectations by 27%.

Because Google’s AI overviews destroyed their organic traffic.

The brutal numbers from their earnings call:

• Click-through rates collapsed from 2.94% → 0.84%

• SEO budgets being reallocated elsewhere

AI-generated answers are killing SEO.

People get their answers without clicking through.

My take: This is just the beginning. Companies relying heavily on SEO traffic are facing serious issues. Diversify now: focus on direct traffic through newsletters, social media, communities, partnerships, etc. Also, check the international markets where AI overviews haven’t rolled out (yet).

#3

A brilliant positioning move

I saw this Google ad and had to screenshot it. Someone searches “Bolt AI” and sees “Lovable > Bolt”

Two words. No features. No benefits. Just positioning.

My take: The best competitive ads don’t list why you’re better. They make competitors look like they’re playing a different game entirely. It works!

#4

I finally found an AI video tool that’s actually useful

I spent this weekend testing product photoshoots with AI - and the results are amazing:

For the first time in months, I actually said “HOLY SH*T” out loud.

There’s even a workaround for creating a website/software mockup on a laptop (which is incredibly useful for me):

Here’s exactly how to do it in 2 minutes: