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Speaking of Power Hour, Tinder doesn't give you a bonus necessarily, but they specifically notify users when the app is most active to suck them back into the app—a smart way to use their data to get users to engage.

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See you next week ;)

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Tom this is unrelated to your article but have you thought of making a section in your Substack of your articles that would specifically help Substackers?

I know I would be intrigued.

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I'm trying to balance it, but I think around 50% of my marketing ideas apply to newsletter writers (and content creators in general) - that's a lot! Stay tuned 🧑‍💻

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It is! Thanks!

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brilliant, brilliant, brilliant insights, Tom! You're crushing it!

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"Scarcity is the one thing you can never have enough of." - Marc Randolph, co-founder of Netflix https://marcrandolph.substack.com/p/everything-i-know-about-creating

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Great approach and first so counter-intuitive but absolutely makes sense. Didn't know about Thursday, really interesting concept. Have a great weekend Tom and thank you very much for your ideas, I highly appreciate them.

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