The data marketing playbook big companies don't share 📊
7 genius ways to turn boring metrics into viral content
Gong did something amazing with their data.
They analyzed millions of sales calls and discovered a game-changing insight: starting a cold call with “How have you been?” is far more effective than “How are you?”
Why? → Because it psychologically assumes a pre-existing relationship. 🧠
This simple tweak, pulled from their own data, helped thousands of companies nail their cold calls (and remember Gong positively for helping them). Gong didn't stop there—they launched Gong Labs, a hub of actionable insights derived from their data.
👉 This is the power of leveraging internal data for marketing.