A great set of examples in this post to get inspiration. I loved the airbnb one.
Spotify made this 'viral' in the products. Everybody wants to do a year end wrap now. Substack did just yesterday.
However the real trick is finding that 'unique' and 'interesting' insight from the data. Not just virality, but even usability of this hack works on how good is that insight. I see companies spending a lot of time on packaging rather than searching for this insight.
A great set of examples in this post to get inspiration. I loved the airbnb one.
Spotify made this 'viral' in the products. Everybody wants to do a year end wrap now. Substack did just yesterday.
However the real trick is finding that 'unique' and 'interesting' insight from the data. Not just virality, but even usability of this hack works on how good is that insight. I see companies spending a lot of time on packaging rather than searching for this insight.
Gold Insights 🙌
Great idea! Have you seen Substack's recent read stats?
YES! It's a perfect use of data, though it could be much more naturally sharable IMO. They made it fairly difficult to snap and repost
I did this exact thing when I worked at NOVOS!
We were a gaming startup helping people go from noobs to eSport players 🎮
Our main game was Fortnite, and we had a tone of valuable data to share with the community.
I dived into our analytics and created multiple campaigns that blew up on reddit 🔥
I even wrote about it here: https://bootcamp.uxdesign.cc/how-i-used-analytics-to-create-amazing-marketing-campaign-2e179798795
Love this example!
Love the newsletter - Insightful!