6 Comments
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The Millionaire Breakdown's avatar

Thanks for sharing this Tom. Reactive marketing has been huge in 2026. We just saw this a few days ago with the couple who climbed the Empire State building and then companies changing the wording on the flag.

Tom Orbach's avatar

Yup - another great opportunity!

Keren Shmuely's avatar

Love this. Are you using any social listening/monitoring tools to help track and notify you on these trends? or in general?

Anirban Das's avatar

Bam!

FM's avatar

Love it although I wonder if all brands can get away with this tactic