I've been doing something similar inconsistently (that's the truth).
What I do is make a video evaluating what they are doing, what they shouldn't be doing, what they are failing to do, and what they should be doing, changing, or improving.
Normally, I catch their attention, but so far, I haven't closed a sale with this method.
Good idea. There's definitely a lot of value in your video analysis. I think the only downside is that cold video messages are overly saturated (i.e. a lot of random people send intro videos; not a lot of random people send product results). If I were you, I'd try to summarize the analysis into an image/doc and send it as well. Worth a test!
Good advice which brings me to a question- I do complimentary engagement audits on LinkedIn as a lead jn to work with me. Usually, a client opts in to have this audit done. Would you suggest that I go ahead and do some for my IC?
Yes, I do the audits from their posts so no need for logins, etc. So what I've done today was offer a single observation on someone's last post and ask if they would be interested in a complimentary mini audit. Both agreed. The get the results if the mini audit, they have to schedule a 10 minute Zoom with me, I go over my findings and then offer my paid service of a 1 hour Engagement Kickstart strategy call. Both have booked their Zoom calls!! I'm 2 for 2 today 😁
May I share with you copy of screenshot some of those errors and Free SEO audit of your website?
I’m looking forward to your simply reply yes or sure."
1 - I didn't respond to this
2 - it landed automatically in my spam,
but,
3 - This seems like a better way to reduce the initial cost of outreach when you have a broader prospect list. and do that work after first response. you still do that 'free work' but after a response.
I've been doing something similar inconsistently (that's the truth).
What I do is make a video evaluating what they are doing, what they shouldn't be doing, what they are failing to do, and what they should be doing, changing, or improving.
Normally, I catch their attention, but so far, I haven't closed a sale with this method.
Maybe there isn't enough value in what I do.
Good idea. There's definitely a lot of value in your video analysis. I think the only downside is that cold video messages are overly saturated (i.e. a lot of random people send intro videos; not a lot of random people send product results). If I were you, I'd try to summarize the analysis into an image/doc and send it as well. Worth a test!
Good advice which brings me to a question- I do complimentary engagement audits on LinkedIn as a lead jn to work with me. Usually, a client opts in to have this audit done. Would you suggest that I go ahead and do some for my IC?
Interesting! Can you run those audits without consent/login details? I'd try to force them - don't wait for an opt in
Yes, I do the audits from their posts so no need for logins, etc. So what I've done today was offer a single observation on someone's last post and ask if they would be interested in a complimentary mini audit. Both agreed. The get the results if the mini audit, they have to schedule a 10 minute Zoom with me, I go over my findings and then offer my paid service of a 1 hour Engagement Kickstart strategy call. Both have booked their Zoom calls!! I'm 2 for 2 today 😁
True and proven advice. Sometimes you need prospects' permission or access to give them a freebie taste. But the principle stands!
Any street dealer would tell you that samples 💊 are a must .... LoL
This is very helpful marketing advice.
Gold.
Thank you! It's really one of my favorite tactics, the challenge is always to find the time (& resources) to deploy
Great stuff Tom! Question for you...how can this apply to service-based offers/consulting? Thank you!
Take a look at my reply today - you can easily adapt that to suit virtually any service.
Ah I see... great stuff!
Incredible advice, thank you so much Tom
I've seen this sales tactic from my spam inbox:
"I found a few errors on your site.
May I share with you copy of screenshot some of those errors and Free SEO audit of your website?
I’m looking forward to your simply reply yes or sure."
1 - I didn't respond to this
2 - it landed automatically in my spam,
but,
3 - This seems like a better way to reduce the initial cost of outreach when you have a broader prospect list. and do that work after first response. you still do that 'free work' but after a response.