Funny. I was telling exactly that to "my founder" (I was the first marketing hire reporting to the founder and CEO). His answer was - great idea, go hire someone to do that for me. Reasoning: 1. I don't have time, which is understandable, 2. I have no idea what I should post about (actually a red flag for a person who is supposed to be creative and super effective and efficient). 3. For my suggestion to meet once a week, line up the topics for the upcoming week and schedule posts the answer was "I am not a social media person". Here is the post idea (not that you asked me;): how do you convince a stubborn founder/CEO that this matters.
I totally agree, many times I get ideas to post but feel reluctant not to do so because of not letting my ego get hurt in case I do not get the expected engagement.
I'm struggling with this a bit... how would an indie hacker (no focusing on one idea) do that? I feel if ypu don't focus on one idea/market it becomes super hard. Would you say focusing on the "activity" (building stuff) rather than the "startup" works?
Exactly—talk about your experience building it (tools you use, challenges you face, tiny achievements you reach). No need for a real “startup” to do founder marketing in the early days!
I love the fact that most of these are a pure extension of what you already do as a founder. Features, openings, news, etc.
I try to do it myself. Whether it's something new I learned today or some kind of progress I can share, I publish a something everyday to show my work.
These are great ideas. I have a local bricks and morter biz. Would LinkedIn be my best platform for this?
Good question. (1) Who is your target audience? (2) Where do they hang out online? (you should be there)
Dog owners. Facebook and IG.
Funny. I was telling exactly that to "my founder" (I was the first marketing hire reporting to the founder and CEO). His answer was - great idea, go hire someone to do that for me. Reasoning: 1. I don't have time, which is understandable, 2. I have no idea what I should post about (actually a red flag for a person who is supposed to be creative and super effective and efficient). 3. For my suggestion to meet once a week, line up the topics for the upcoming week and schedule posts the answer was "I am not a social media person". Here is the post idea (not that you asked me;): how do you convince a stubborn founder/CEO that this matters.
Haha, great post idea. I'd suggest starting with sending them a link to this article & the flowchart ;)
I totally agree, many times I get ideas to post but feel reluctant not to do so because of not letting my ego get hurt in case I do not get the expected engagement.
Same! And once you realize that it's the only way to grow - it suddenly becomes less scary.
Amazing as always, Tom!
I'm struggling with this a bit... how would an indie hacker (no focusing on one idea) do that? I feel if ypu don't focus on one idea/market it becomes super hard. Would you say focusing on the "activity" (building stuff) rather than the "startup" works?
Exactly—talk about your experience building it (tools you use, challenges you face, tiny achievements you reach). No need for a real “startup” to do founder marketing in the early days!
We will implement the 10 pushup challenge for our product
Killer cheat sheet!
I love the fact that most of these are a pure extension of what you already do as a founder. Features, openings, news, etc.
I try to do it myself. Whether it's something new I learned today or some kind of progress I can share, I publish a something everyday to show my work.
Thank you, Ido!