7 Comments

Thanks for this Tom!

I have a question, what is your process of writing?

Do you have a topic in mind (for examples, after seeing MKBHD video you thought about writing about this topic) and then you research online to find examples? Or you already knew all of these examples before?

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I actually have a secret list of ~50 ideas ready to share, and I'm mostly waiting for the right moment (i.e. waiting for something to happen in the world that'll make the marketing idea relevant again with a hot & fresh example). Would you be interested in an article about my workflow here ("How I write Marketing Ideas")?

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1,000% yes!

While reading this article, all I could think about is how does he know / find / connect all of these different dots together.

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+1!

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Love this perspective, Tom! Particularly the 'valley of death' area --where I suspect the vast majority of customers sit. Tackling these with a sense of humor is never a bad idea, but what if the 'subject matter' isn't really conducive to humor --like funeral services, people's salaries, or maybe health? What can be an alternative to using humor in the final steps of the process?

Love your work!

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מקצוען תום, אהבתי מאוד.

וממש מעורר השראה האופן שבו כל האנשים מהדוגמאות שהצגת שמרו על קור רוח ואז פעלו בדרך יצירתית ויעילה.

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"The one rule here is: Don’t laugh at your haters. Laugh with them or at yourself." When I finally find the courage to face my hater, I will certainly do that. Anyway, thank you for the instructive article

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