Employee Storytelling Training with Tom Orbach

I’m opening up my “Employee Storytelling” playbook (for a very limited time) 🎁

You’ve found your way to an invite-only training I don’t offer publicly 👀

I currently run growth at Wiz (recently acquired by Google for $32B) and write the Marketing Ideas newsletter for 40,000+ marketers. Between these, I don’t take on consulting work.

→ This training is the only way I teach companies how to turn employees into LinkedIn powerhouses.

Most companies wish their employees were active on LinkedIn.

This one teaches you how to actually make it happen. 🎉


What you’ll get

This is a two-part package designed to create real momentum around employee content.

💡 Part 1: 50-minute strategy session (just you and me)

A crash course in building an employee advocacy program that actually works.
You’ll learn how to:

  • Launch a program that doesn’t feel forced

  • Pick your internal champions and make them shine

  • Measure success (beyond just “likes”)

  • Use incentives without making things weird

  • Make storytelling contagious across the company

You’ll also get a playbook + templates to run with it immediately.

🎥 Part 2: 25-minute live training (company-wide)

This one’s for your entire team or company.

I’ll break down:

  • How to write better stories for LinkedIn (yes, even if you’re “not a writer”)

  • The viral formulas I use in my own posts (with real examples)

  • The AI prompts I personally use to draft content fast

  • [Can absolutely be recorded]

→ Everyone will leave with post ideas they’re excited to publish that week.

🧠 Bonus: 3-day async access to my brain

For 3 days after the live session, every employee can email me directly:

  • I’ll review LinkedIn drafts

  • Suggest hooks

  • Brainstorm ideas

  • Answer any storytelling or content questions they’ve got

Think of it as a mini accelerator to get their first (or best-ever) post out the door :)


Ready to make your brand more human? 💎

I only offer a few of these per quarter.
If you’re ready to activate your team and build a storytelling culture - this is your shot.

Book the Employee Storytelling Workshop
(Spots are invite-only and limited)

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