🌎 Brand Awareness

If I had to start from ZERO today, here's exactly what I'd do 🌱

No brand, no budget, no audience- just my brain.

Feb 19 • Tom Orbach

Look big → become big 📈

How to "fake" market leadership (until it's real)

Jan 15 • Tom Orbach

How to recruit an army of micro-influencers (for almost $0) 🪖

The tactical playbook.

Nov 27, 2025 • Tom Orbach

The hidden arbitrage in Times Square billboards 🗽

The #1 rule that makes people share them

Nov 13, 2025 • Tom Orbach

How to "steal" an audience 🥷

Someone already did the hard work for you

Sep 25, 2025 • Tom Orbach

What 3 years at Wiz taught me about B2B marketing ✨

How we built the fastest-growing security startup in history.

Sep 18, 2025 • Tom Orbach

Write this 1 line to make people SHARE immediately ⚡️

I studied 100+ viral posts to find the perfect share trigger.

Sep 4, 2025 • Tom Orbach

The 13 viral marketing laws 🏛️

Thompson's law, Godin's law, Chen's law, and 10 others.

Aug 21, 2025 • Tom Orbach

The dark art of Reddit marketing (without getting banned) ⛔️

How to appear in every "+reddit" search

Jun 13, 2025 • Tom Orbach

How to make journalists write about you (for free) 🪶

The $0 framework that got me into Business Insider, The Guardian, and BuzzFeed.

Jun 6, 2025 • Tom Orbach

Your #1 marketing channel is people's egos 🍌

How we generated 1,000+ social shares (for free)

Apr 25, 2025 • Tom Orbach

Build the world's first [familiar thing] for [your audience] 🧸

How we accidentally created a viral marketing engine with $0 budget

Apr 4, 2025 • Tom Orbach

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts