🧩 Retention

Billion-dollar products follow users everywhere they go 🏠

How to make your product part of users' everyday workflow

Feb 28 •

Less availability = more virality ⏳

How "time windows" automatically create viral word of mouth

Jan 31 •

What Thailand taught me about marketing 🇹🇭

10/10 retention tactics

May 24, 2024 •

The WEIRD community model that actually works (10x better) 🧨

Don't start a customer community... Do this instead

Mar 8, 2024 •

The ONLY marketing tactic this $10B unicorn is using 👉

Why Midjourney turned 20,000 AI images into a physical magazine - and why your startup should copy it

Feb 23, 2024 •

How to use mystery to win attention 🔮

How to WOW your audience using randomness | The unexpected edge of marketing with positive curiosity & hidden elements

Jan 26, 2024 •

Oops! Sorry for the mistake 🤦‍♂️

A sneaky little marketing idea: Send "accidental" emails → Apologize

Oct 27, 2023 •

The ‘nostalgic’ way to STOP people scrolling past you 💾

7 practical ways to include charming nostalgic content in your marketing efforts

Oct 20, 2023 •

A B2B triple win no one else is using 💸

Why every B2B startup should launch an ultra-targeted list of jobs

Aug 11, 2023 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts