🧩 Retention

The $0 email that makes customers stay forever 💌

How 40+ companies turn usage data into renewals, referrals, and upsells

Oct 30, 2025 • Tom Orbach

Billion-dollar products follow users everywhere they go 🏠

How to make your product part of users' everyday workflow

Feb 28, 2025 • Tom Orbach

Less availability = more virality ⏳

How "time windows" automatically create viral word of mouth.

Jan 31, 2025 • Tom Orbach

What Thailand taught me about marketing 🇹🇭

10/10 retention tactics

May 24, 2024 • Tom Orbach

The WEIRD community model that actually works (10x better) 🧨

Don't start a customer community... Do this instead

Mar 8, 2024 • Tom Orbach

The ONLY marketing tactic this $10B unicorn is using 👉

Why Midjourney turned 20,000 AI images into a physical magazine - and why your startup should copy it

Feb 23, 2024 • Tom Orbach

How to use mystery to win attention 🔮

How to WOW your audience using randomness | The unexpected edge of marketing with positive curiosity & hidden elements

Jan 26, 2024 • Tom Orbach

Oops! Sorry for the mistake 🤦‍♂️

A sneaky little marketing idea: Send "accidental" emails → Apologize

Oct 27, 2023 • Tom Orbach

The ‘nostalgic’ way to STOP people scrolling past you 💾

7 practical ways to include charming nostalgic content in your marketing efforts

Oct 20, 2023 • Tom Orbach

A B2B triple win no one else is using 💸

Why every B2B startup should launch an ultra-targeted list of jobs

Aug 11, 2023 • Tom Orbach

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