🌈 Monetization

How to sell more *without* more marketing 💰

The brilliant strategy used by Nespresso, HP, Nike and others.

Oct 23 •

The refund glitch that's *secretly* printing money 💵

65% of refunded customers will buy again (if you do this).

Oct 2 •

Your next 1,000 customers will sign up at 2am 🦉

Netflix did it. Zoom did it. Now you can steal it.

Aug 7 •

The $2,000 presentation Apple just gave away for free 🔄

How to sell expensive products to people with no money

Jul 4 •

7 winning A/B tests that feel illegal to know 🏴‍☠️

The secret test results of Apple, Peloton, and Spotify [revealed]

Mar 28 •

The $169M trick hiding in "maybe later" 💰

99% of websites waste this opportunity (here's how to fix it)

Jan 10 •

Are you making this website mistake? 🚫

34% more demo requests with 1 simple tweak

Oct 4, 2024 •

The "bye now👋" secret to making people buy now🛒

Word tricks for mind tricks

Jul 5, 2024 •

How to make people pay more with the art of ‘Visible Labor’ 👷

My secret trick for justifying higher prices & loading times 🌶️

Apr 5, 2024 •

The Apple buying effect you’ve never ever heard of 🍏

A quick guide to the "I'm Watching You" effect for checkout pages

Nov 3, 2023 •

The ‘nostalgic’ way to STOP people scrolling past you 💾

7 practical ways to include charming nostalgic content in your marketing efforts

Oct 20, 2023 •

9 little tweaks to pricing pages (that make a big difference) 💎

The latest pricing trends that everyone's loving right now

Aug 25, 2023 •

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