🧲 Acquisition

How to "hook" in exactly 3 seconds 🎣

Every successful ad follows this 3-second pattern (+my favorite examples)

Jan 3 •

The "HOLY SH*T" moment hack no marketer is using 👨🏻‍💻

Meta nailed this. Apple missed it completely.

Dec 6, 2024 •

The $1,000 cold email alternative that's breaking B2B sales 💸

Everything you need to know about the "pay-per-pitch" trend

Nov 8, 2024 •

Try this "secret" discount page hack 💸

How to increase conversion rates and customer happiness with 1 quick win

Aug 16, 2024 •

2 letters that make people click (and buy) 📝

Become an early adopter of this "Identity Marketing" tactic

Jul 26, 2024 •

How to write the perfect cold email (by not giving a damn) 💅

Rare tricks from "Baby Reindeer" and more

Jun 7, 2024 •

Toggles for your homepage 🕹️

The secret for addictive websites (that keep users hooked)

May 31, 2024 •

A bulletproof way to acquire more customers: ‘Brute Force Marketing’ ⚡

How to ace cold messages by *forcing* a demo

May 10, 2024 •

My extremely *short* guide to B2B copywriting ✍🏻

3 steps, 1-minute to apply, great ROI

Apr 12, 2024 •

Play this 'chicken game' with your audience 🥚

Please don't read this article.

Feb 2, 2024 •

The problem with free trials (and how to solve it) 🦄

Your free trials don’t convert? Here’s why.

Dec 29, 2023 •

The privacy policy secret to find your competitor’s customers 🥕

7 quick ways to "harvest" a list of your competitors' customers... with an easy Google search (aka Google Dorking)

Dec 8, 2023 •

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