🧲 Acquisition

The "evil genius" way to steal customers from competitors 🩸

How to rank #1 for competitor searches

May 9 •

How to win back 100,000+ dead leads 🧟

Zombie signups → active users (here's the exact secret)

May 2 •

My weirdest A/B test blew everyone's mind 🧪

One blurry background = 94% more conversions (here's the exact test)

Mar 7 •

Color psychology is mostly nonsense 🌈

(Here's what actually works)

Feb 21 •

How to "hook" in exactly 3 seconds 🎣

Every successful ad follows this 3-second pattern (+my favorite examples)

Jan 3 •

The "HOLY SH*T" moment hack no marketer is using 👨🏻‍💻

Meta nailed this. Apple missed it completely.

Dec 6, 2024 •

The $1,000 cold email alternative that's breaking B2B sales 🔨

Everything you need to know about the "pay-per-pitch" trend

Nov 8, 2024 •

Try this "secret" discount page hack 💸

How to increase conversion rates and customer happiness with 1 quick win

Aug 16, 2024 •

2 letters that make people click (and buy) 📝

Become an early adopter of this "Identity Marketing" tactic

Jul 26, 2024 •

How to write the perfect cold email (by not giving a damn) 💅

Rare tricks from "Baby Reindeer" and more

Jun 7, 2024 •

Toggles for your homepage 🕹️

The secret for addictive websites (that keep users hooked)

May 31, 2024 •

A bulletproof way to acquire more customers: ‘Brute Force Marketing’ ⚡

How to ace cold messages by *forcing* a demo

May 10, 2024 •

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