💥 Buzz Generation

The KitKat heist playbook 🍫

How to make your next "official announcement" blow up in 2026

Apr 6 • Tom Orbach

How we turned $10 socks into millions in pipeline 🧦

The full Wiz playbook we built over 50+ giveaway campaigns

Jan 22 • Tom Orbach

What to do if your marketing sucks 📉

How one company became “cool” by doing these 3 moves

Oct 16, 2025 • Tom Orbach

This $0 booth trick beats million-dollar displays 🎪

Why making things harder = 10x more leads

Aug 1, 2025 • Tom Orbach

How to successfully launch on Product Hunt in 2026 📌

(Yes, the rules have changed)

Jul 11, 2025 • Tom Orbach

The "$0 with a Twist" strategy 🌀

How to make free stuff go viral (+my favorite examples)

Apr 18, 2025 • Tom Orbach

Your support inbox is worth millions 📦

The $20 customer service hack (for generating buzz)

Feb 7, 2025 • Tom Orbach

How I used 'Praise-Led Marketing' to go viral 🎊

Grow fast by celebrating others

Nov 22, 2024 • Tom Orbach

Steal Spotify Wrapped's thunder (here's exactly how) 🌩️

How to piggyback on Spotify's annual viral moment

Oct 25, 2024 • Tom Orbach

How to write a viral LinkedIn post 🎯

I cracked the LinkedIn code (and you can too)

Sep 27, 2024 • Tom Orbach

The data marketing playbook big companies don't share 📊

7 genius ways to turn boring metrics into viral content

Sep 20, 2024 • Tom Orbach

Mini tools are 10x more powerful than free trials ⚙️

How "mini tools" are secretly fueling billion-dollar startups (and how you can create your own in 24 hours)

Aug 30, 2024 • Tom Orbach

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